Look out for the bunny! Not the one running around your feet, but the one on your shampoo bottle, or dish detergent, or your favorite lipstick. The rabbit who looks like he’s flying free through the wind is a guarantee that your product is 100% cruelty-free.
If a product states it is “cruelty-free”, it doesn’t necessarily mean it hasn’t been tested on animals. Designation as “cruelty-free” or “not tested on animals,” or even the image of a bunny (other than the official Leaping Bunny logo) on a label may only refer to the finished product, when in fact, most animal testing occurs at the ingredient level.
To make matters more complicated, while a company may claim, “We do not test on animals,” it could still contract other companies to do the testing. The only way to be 100% certain a company is cruelty-free is to buy products from companies that have been certified by the Leaping Bunny Program, which requires that no new animal testing be used in any phase of product development by the company, its laboratories, or ingredient suppliers.
The Leaping Bunny Program began in the mid-1990s after cruelty-free shopping had become popular, but no industry standards yet existed. Companies designed their own bunny logos, abiding by their own definition of ‘cruelty-free’ or ‘animal friendly’ without the participation of animal protection groups.
In response to this confusing labeling, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics. They promote a single comprehensive standard and the internationally recognized Leaping Bunny logo to make shopping for animal-friendly products easier and more trustworthy.
Buying products with the Leaping Bunny logo takes the guesswork out of shopping. Use your dollars to send a strong message that animal testing is outdated and unnecessary! When you purchase a product, you send this message to the manufacturer: “I support your products and your policies!”
The Leaping Bunny logo is your guarantee. But please keep in mind, even though some companies fulfill the standard of the Leaping Bunny program, they may not choose to pay the necessary license fee to display it on the label of the product. However, these companies as well as the companies who have paid the fee, are indicated on the program’s shopping guide, which includes cosmetics, personal care products, household products, and animal care products.
Visit the Leaping Bunny website and download a copy of their shopping guide, or order the pocket-sized version. iPhone carriers can even download the shopping guide as an application.