Design Against Fur 2010

Originally published by Russell Thomas
Creative Boom London 


Yesterday the Humane Society International/UK and the Fur Free Alliance announced the student winners of the 2010 European and International round of the Design Against Fur poster and animation competitions.

This year the focus was on rabbits. I thought a bit about fur, and thought leopard, tiger, mink, ermine, but – and I’ve gotta be honest with you – I’ve never heard of using rabbits for fur. It makes me feel a bit sick, I mean, those little bunnies? But it was all too true.

Mark Glover, executive director, Humane Society International/UK, said, “Every year millions of rabbits are raised and killed on fur factory farms. Kept in cramped wire cages, they endure short and miserable lives to provide frivolous fashion items.” He continued, “The students have used their creative skills brilliantly to interpret the cruel reality of the fur industry and explain why it is so important to say no to real fur.”

This year’s first place winner of the poster competition is in all its glory at the top of this page.

Designed by Camille Clemmensen, Signe Andersen and Mai Mi Dahmlos Eriksen, from DMJX (Danish School of Media and Journalism), Copenhagen, Denmark – it’s sharp and simple, but subtle enough without being obscure, and that coathanger is an original touch. ‘

Second place is below, designed by Joshua Cortese from TAFE NSW – Western Sydney Institute (Nepean College), Australia. It appeals with a much more shocking, forward image; less subtle, but more forceful.

A few more of the 23 commended entries that I thought were very good: the stark and personal one from Tanya Vuksanovic, a student of Fakultet Umetnosti in Nis, Serbia; the “Run Rabbit” poster by Senna Blackstock, of Southbank Institute of Technology, Queensland, Australia; and lastly Amanda Heil’s (from Missouri State University, USA) informatively clever, rabbit-out-the-hat-themed effort.

And for the animation side of the competition:

First prizeLiu Lei, Beijing Institute of Fashion Technology, China
Second prizeEmily Brooke-Davies, Leeds Metropolitan University, UK
Third prizeRichard Jacobs, York St John University, UK

Watch those three here at On that site also you can check out the rest of the Europe and International entries, as well as those from UK & Ireland (click here for those ones), China, and Russia. There really are some seriously talented designers out there. First and second prize from Russia, for example, by Olesya Gorenko and Irinia Filushina (respectively; below) – I personally really love the simplicity utilised to full effect by both, especially the rending humanity evoked by Gorenko’s childlike offering.

So it’s all over for this year.

However…! The Design Against Fur 2011 competition will be launched on the 1st October.

Further details will be available from I know for a fact that there’s a lot (a huge amount) of design and animation talent in London, so I look forward to seeing those entries in a similar article this time next year.

Well done to the winners – maybe it’s pretty clear that people don’t want fur anymore? Perhaps manufacturers (if that’s what you’d call them) need to take a step back and realise that actually, it ain’t nice, is it?


3 thoughts on “Design Against Fur 2010

  1. I’m glad you guys found this interesting and useful – I wrote the article. Some of the posters are brilliant aren’t they? Can’t wait to see how next year’s competition pans out. How funny something from London makes it all the way to San Diego in no time at all!

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